Clarify the category and client
Luxury operates differently across fashion, hospitality, jewellery, property and professional services. The consultant should define the buyer, occasion, alternatives and risk before recommending channels.
Build a defendable position
Price needs proof through design, provenance, craft, access, service or performance. The consultant should distinguish real evidence from generic exclusivity language.
Review distribution and experience
Boutiques, wholesale, private appointments, ecommerce and partners shape perception as strongly as advertising. Availability rules and service standards must support the position.
Design communications and partnerships
Editorial content, PR, events, creators and cultural partners need a clear role and audience fit. Paid relationships require transparent terms and appropriate disclosure.
Choose the consultant carefully
Ask for the research method, named senior team, category understanding, deliverables and implementation route. Famous brand references should not imply undocumented client relationships.
How ICON IMAGE contributes
ICON IMAGE connects luxury positioning, international market intelligence, communications, partnerships and coordinated execution around a defined growth objective.
Editorial sources
Primary sources used to verify the factual statements and publication dates in this article.