Business fit
Suitable for B2B services, expert businesses and international brands. Language review, production formats and publication frequency are agreed before delivery.
Content Marketing
International content marketingfor considered buying decisions.
ICON IMAGE develops content programmes that help international buyers understand the offer, assess its credibility and take a relevant next step.
Overview
Define the scope before commissioning the work.
A content programme needs a defined reader and a question worth answering. Editorial planning should connect discovery queries, service evaluation, commercial proof and sales objections so that every article or page has a clear purpose.
Deliverables
The agreed programme can cover audience questions and search-intent research, editorial strategy and topic mapping, service pages and expert article briefs.
Ownership
The proposal identifies responsibilities, review stages, client approvals and specialist dependencies before delivery begins.
Capabilities
What ICON IMAGE coordinates
- Audience questions and search-intent research
- Editorial strategy and topic mapping
- Service pages and expert article briefs
- Case narratives and commercial proof
- Market-specific copy and localisation
- Publishing workflow and content performance review
Approach
From direction to execution.
Review
Map buyer questions and available expertise.
Define
Set editorial priorities and conversion routes.
Coordinate
Coordinate research, writing, review and localisation.
Evaluate
Review reader engagement and enquiry relevance.
Project scope
Commission content marketing for your business
The scope is agreed around your objective. A proposal can include:
- Audience questions and search-intent research
- Editorial strategy and topic mapping
- Service pages and expert article briefs
- Case narratives and commercial proof
- Market-specific copy and localisation
- Publishing workflow and content performance review
What to include in your enquiry
Share your offer, market, current materials, deadline and budget range. Suitable for B2B services, expert businesses and international brands. Language review, production formats and publication frequency are agreed before delivery.
How the fee is scoped
Fees depend on the markets, research depth, deliverables, timetable and coordination required. The proposal sets out responsibilities, exclusions and any separately agreed supplier costs before work starts.
Request a proposal for content marketing →Questions
Before we begin.
What can a content marketing project include?
Depending on the brief, it can include audience questions and search-intent research; editorial strategy and topic mapping; service pages and expert article briefs; case narratives and commercial proof; market-specific copy and localisation; publishing workflow and content performance review. The agreed deliverables are listed in the proposal.
How is the fee calculated?
The quote reflects the markets and languages, depth of preparation, volume of materials, review rounds and delivery responsibilities. Agency fees, specialist production and any media or supplier budgets are stated separately.
What should we send before requesting a proposal?
Share your company, offer, target market, current materials, business question, deadline and budget range. We use those inputs to recommend a bounded first stage and clarify what the team needs from you.
Start a conversation
Tell us what you need to achieve.
We review each request directly and assemble the strategy and specialist expertise required for the project.
Submit a project →