Position
Define the idea the company needs to own and the evidence that makes that position credible.
Strategic Communications
Strategic communicationsaligned with business direction.
ICON IMAGE develops communications strategies that clarify positioning, support international growth and align what a company says with what it needs to achieve.
Overview
Communication should move the business forward.
Strategic communications connects business priorities with audiences, messages, channels and timing. It creates one coherent direction for leadership, marketing, PR and external partners instead of a collection of disconnected activities.
Message
Create a clear hierarchy of messages for clients, partners, media and other priority stakeholders.
Coordination
Align leadership, marketing, PR and specialist suppliers around one communications plan.
Capabilities
What ICON IMAGE coordinates
- Communications strategy
- Corporate and brand positioning
- Message structure
- Audience and stakeholder mapping
- PR strategy and coordination
- Executive communications
- International campaign planning
- Launch communications
Approach
From direction to execution.
Assess
Clarify the commercial objective, context, constraints, stakeholders and current resources.
Structure
Turn the objective into priorities, responsibilities, decisions and a practical sequence of work.
Coordinate
Align internal teams, specialist advisers and external partners around one direction.
Execute
Manage progress, resolve gaps and adapt the plan as new information becomes available.
Project scope
Commission communications around a business priority
The scope is agreed around your objective. A proposal can include:
- A clear positioning and message hierarchy for the agreed audiences.
- An evidence-led narrative and communications sequence for a launch, change or international growth programme.
- Responsibilities, channel priorities and briefing materials for leadership and delivery partners.
What to include in your enquiry
Describe the business situation, priority audiences, countries and any fixed announcement date. Share approved evidence and existing materials so the scope reflects what can be substantiated.
How the fee is scoped
Fees depend on the markets, research depth, deliverables, timetable and coordination required. The proposal sets out responsibilities, exclusions and any separately agreed supplier costs before work starts.
Request a proposal for strategic communications →Questions
Before we begin.
What problems can strategic communications solve?
It can clarify a confused position, prepare a market or company launch, align multiple communication teams, support reputation objectives and make international messaging more consistent.
Is strategic communications the same as PR?
No. PR may be one channel within the strategy. Strategic communications starts with the business objective and coordinates messages, audiences, timing and channels, including PR where appropriate.
Can the strategy be adapted for different countries?
Yes. The central position remains consistent while messages, supporting evidence, channels and cultural context are adapted for priority markets.
Can you coordinate execution after the strategy?
Yes. The mandate can include briefing and coordinating internal teams, PR partners, creators and other specialist suppliers.
Start a conversation
Tell us what you need to achieve.
We review each request directly and assemble the strategy and specialist expertise required for the project.
Submit a project →