Position
Define the idea the company needs to own and the evidence that makes that position credible.
Strategic Communications
Strategic communicationsaligned with business direction.
ICON IMAGE develops communications strategies that clarify positioning, support international growth and align what a company says with what it needs to achieve.
Overview
Communication should move the business forward.
Strategic communications connects business priorities with audiences, messages, channels and timing. It creates one coherent direction for leadership, marketing, PR and external partners instead of a collection of disconnected activities.
Message
Create a clear hierarchy of messages for clients, partners, media and other priority stakeholders.
Coordination
Align leadership, marketing, PR and specialist suppliers around one communications plan.
Capabilities
What ICON IMAGE coordinates
- Communications strategy
- Corporate and brand positioning
- Message architecture
- Audience and stakeholder mapping
- PR strategy and coordination
- Executive communications
- International campaign planning
- Launch communications
Approach
From direction to execution.
Assess
Clarify the commercial objective, context, constraints, stakeholders and current resources.
Structure
Turn the objective into priorities, responsibilities, decisions and a practical sequence of work.
Coordinate
Align internal teams, specialist advisers and external partners around one direction.
Execute
Manage progress, resolve gaps and adapt the plan as new information becomes available.
Questions
Before we begin.
What problems can strategic communications solve?
It can clarify a confused position, prepare a market or company launch, align multiple communication teams, support reputation objectives and make international messaging more consistent.
Is strategic communications the same as PR?
No. PR may be one channel within the strategy. Strategic communications starts with the business objective and coordinates messages, audiences, timing and channels, including PR where appropriate.
Can the strategy be adapted for different countries?
Yes. The central position remains consistent while messages, proof points, channels and cultural context are adapted for priority markets.
Can you coordinate execution after the strategy?
Yes. The mandate can include briefing and coordinating internal teams, PR partners, creators and other specialist suppliers.
Start a conversation
Tell us what you need to achieve.
We review each request directly and assemble the strategy and specialist expertise required for the project.
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