Define the reputation task
Clarify whether the business needs market entry visibility, corporate authority, product launch coverage, founder positioning or issue management. Each task requires different evidence and relationships.
Ask who works in each market
Request the names, roles and languages of the people who will research, pitch and respond. A central team should explain how local judgement reaches the final message and approval chain.
Review the evidence method
Strong PR begins with claims that can survive scrutiny. Ask how sources, product facts, executive quotations, translations and legal review will be documented before outreach.
Set realistic measures
Track relevant conversations, quality of coverage, message accuracy, referral traffic and commercial follow-up. Avoid treating advertising value equivalents or raw mention counts as proof of reputation change.
Make the scope operational
Specify markets, languages, deliverables, exclusions, retainers and escalation contacts. ICON IMAGE connects international PR with positioning, partnerships and market-entry work so communications support the wider objective.
Editorial sources
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