Define the remit
List markets, languages, business units, spokespeople and issue types. Decide what the central team owns and which requests require local or specialist review.
Build a source of truth
Maintain approved facts, biographies, imagery, methodology notes and dated statements. Every important claim needs a source and an accountable owner.
Map media by editorial need
Organise contacts by beat, audience and format. News desks, trade reporters, broadcasters and long-lead features require different timing and material.
Create fast approval routes
Set response times, escalation points and out-of-hours cover. A useful press office can say what is confirmed, what is being checked and when an answer will follow.
Measure influence and accuracy
Review message accuracy, source relationships, stakeholder response and qualified enquiries. Treat reach as context rather than proof of impact.
How ICON IMAGE operates internationally
ICON IMAGE can establish the evidence base, editorial calendar, spokesperson preparation and central-to-local coordination for an international press office.
Editorial sources
Primary sources used to verify the factual statements and publication dates in this article.