Start with the business objective
Decide whether the partnership should open a market, reach clients, add cultural relevance, create a product or generate an editorial reason to care.
Test compatibility
Compare audiences, price, geography, reputation, service standards and conflicts. Associations transfer in both directions.
Define each contribution
Record product, venue, content, data, media, guests, sales and operational responsibilities. Vague contribution produces weak delivery.
Control rights and scarcity
Agree territory, term, category, name, imagery and use of results. Any claim of exclusivity should be real and intelligible.
Measure the intended result
Assess qualified clients, meetings, sales, editorial quality and relationship continuation. Reach alone does not establish value.
How ICON IMAGE supports partnerships
ICON IMAGE identifies international partners, develops the proposition and coordinates rights, communications, guest selection and evaluation.
Editorial sources
Primary sources used to verify the factual statements and publication dates in this article.