Business fit
For a new product, service or brand entering a defined market. Advertising, production, events and specialist compliance reviews are scoped as separate workstreams.
Product Launch
International product launch agencyfrom proposition to first response.
ICON IMAGE prepares and coordinates product and brand launches around one audience, one proposition and a measurable first-market objective.
Overview
Define the scope before commissioning the work.
A launch deadline is useful only when the offer, customer journey, delivery capability and communication are ready together. Planning should test what buyers must understand, where they will encounter the product and how the team will handle the response.
Deliverables
The agreed programme can cover launch readiness and customer assumptions, product positioning and launch proposition, channel, content and pr launch plan.
Ownership
The proposal identifies responsibilities, review stages, client approvals and specialist dependencies before delivery begins.
Capabilities
What ICON IMAGE coordinates
- Launch readiness and customer assumptions
- Product positioning and launch proposition
- Channel, content and PR launch plan
- Sales and partner material briefs
- Launch calendar, owners and dependencies
- Pilot measures and post-launch review
Approach
From direction to execution.
Review
Review the product, buyer, offer and launch conditions.
Define
Define the proposition, channels and first test.
Coordinate
Coordinate materials, teams and launch milestones.
Evaluate
Review customer response and decide the next stage.
Project scope
Commission product launch for your business
The scope is agreed around your objective. A proposal can include:
- Launch readiness and customer assumptions
- Product positioning and launch proposition
- Channel, content and PR launch plan
- Sales and partner material briefs
- Launch calendar, owners and dependencies
- Pilot measures and post-launch review
What to include in your enquiry
Share your offer, market, current materials, deadline and budget range. For a new product, service or brand entering a defined market. Advertising, production, events and specialist compliance reviews are scoped as separate workstreams.
How the fee is scoped
Fees depend on the markets, research depth, deliverables, timetable and coordination required. The proposal sets out responsibilities, exclusions and any separately agreed supplier costs before work starts.
Request a proposal for product launch →Questions
Before we begin.
What can a product launch project include?
Depending on the brief, it can include launch readiness and customer assumptions; product positioning and launch proposition; channel, content and pr launch plan; sales and partner material briefs; launch calendar, owners and dependencies; pilot measures and post-launch review. The agreed deliverables are listed in the proposal.
How is the fee calculated?
The quote reflects the markets and languages, depth of preparation, volume of materials, review rounds and delivery responsibilities. Agency fees, specialist production and any media or supplier budgets are stated separately.
What should we send before requesting a proposal?
Share your company, offer, target market, current materials, business question, deadline and budget range. We use those inputs to recommend a bounded first stage and clarify what the team needs from you.
Start a conversation
Tell us what you need to achieve.
We review each request directly and assemble the strategy and specialist expertise required for the project.
Submit a project →