Business fit
For a launch, quarterly plan or a defined campaign. Media planning can be commissioned separately; buying inventory and operating ad accounts require an explicitly agreed delivery scope.
Media Planning
Media planning servicesfor a justified marketing budget.
ICON IMAGE develops media plans that connect a defined audience and objective with channel choices, budget assumptions and a practical campaign schedule.
Overview
Define the scope before commissioning the work.
A media plan should explain why each channel is included, what it is expected to contribute and how results will be evaluated. Forecasts need stated assumptions about audience size, creative, costs and conversion; they are scenarios rather than guaranteed performance.
Deliverables
The agreed programme can cover campaign objective and audience definition, channel comparison and role assignment, budget allocation and forecast assumptions.
Ownership
The proposal identifies responsibilities, review stages, client approvals and specialist dependencies before delivery begins.
Capabilities
What ICON IMAGE coordinates
- Campaign objective and audience definition
- Channel comparison and role assignment
- Budget allocation and forecast assumptions
- Campaign calendar and creative requirements
- Tracking, attribution and reporting brief
- Optimisation rules and review points
Approach
From direction to execution.
Review
Review the offer, audience, market and available budget.
Define
Compare channels and model realistic scenarios.
Coordinate
Prepare allocations, timing, creative and measurement briefs.
Evaluate
Set review points and rules for budget adjustments.
Project scope
Commission media planning for your business
The scope is agreed around your objective. A proposal can include:
- Campaign objective and audience definition
- Channel comparison and role assignment
- Budget allocation and forecast assumptions
- Campaign calendar and creative requirements
- Tracking, attribution and reporting brief
- Optimisation rules and review points
What to include in your enquiry
Share your offer, market, current materials, deadline and budget range. For a launch, quarterly plan or a defined campaign. Media planning can be commissioned separately; buying inventory and operating ad accounts require an explicitly agreed delivery scope.
How the fee is scoped
Fees depend on the markets, research depth, deliverables, timetable and coordination required. The proposal sets out responsibilities, exclusions and any separately agreed supplier costs before work starts.
Request a proposal for media planning →Questions
Before we begin.
What can a media planning project include?
Depending on the brief, it can include campaign objective and audience definition; channel comparison and role assignment; budget allocation and forecast assumptions; campaign calendar and creative requirements; tracking, attribution and reporting brief; optimisation rules and review points. The agreed deliverables are listed in the proposal.
How is the fee calculated?
The quote reflects the markets and languages, depth of preparation, volume of materials, review rounds and delivery responsibilities. Agency fees, specialist production and any media or supplier budgets are stated separately.
What should we send before requesting a proposal?
Share your company, offer, target market, current materials, business question, deadline and budget range. We use those inputs to recommend a bounded first stage and clarify what the team needs from you.
Start a conversation
Tell us what you need to achieve.
We review each request directly and assemble the strategy and specialist expertise required for the project.
Submit a project →