Business fit
For a bounded decision rather than a full research assignment. Session duration, preparation, written follow-up and fee are agreed before booking.
Marketing Consultation
Marketing consultationfor one clear business decision.
ICON IMAGE offers focused marketing consultations for founders and leadership teams who need an independent view before deciding their next move.
Overview
Define the scope before commissioning the work.
A consultation works best around a specific question: why enquiries are weak, which market to test, whether to rebrand or how to organise a fragmented marketing function. Existing materials and data are reviewed within the agreed session scope.
Deliverables
The agreed programme can cover pre-session question and material review, diagnostic discussion of the current situation, assessment of options and key assumptions.
Ownership
The proposal identifies responsibilities, review stages, client approvals and specialist dependencies before delivery begins.
Capabilities
What ICON IMAGE coordinates
- Pre-session question and material review
- Diagnostic discussion of the current situation
- Assessment of options and key assumptions
- Prioritised recommendations
- Written decisions and next actions
- Optional brief for a larger strategic project
Approach
From direction to execution.
Review
Submit the business question and available materials.
Define
Agree the session scope and participants.
Coordinate
Review the evidence and compare practical options.
Evaluate
Receive a concise action summary and next-step priorities.
Project scope
Commission marketing consultation for your business
The scope is agreed around your objective. A proposal can include:
- Pre-session question and material review
- Diagnostic discussion of the current situation
- Assessment of options and key assumptions
- Prioritised recommendations
- Written decisions and next actions
- Optional brief for a larger strategic project
What to include in your enquiry
Share your offer, market, current materials, deadline and budget range. For a bounded decision rather than a full research assignment. Session duration, preparation, written follow-up and fee are agreed before booking.
How the fee is scoped
Fees depend on the markets, research depth, deliverables, timetable and coordination required. The proposal sets out responsibilities, exclusions and any separately agreed supplier costs before work starts.
Request a proposal for marketing consultation →Questions
Before we begin.
What can a marketing consultation project include?
Depending on the brief, it can include pre-session question and material review; diagnostic discussion of the current situation; assessment of options and key assumptions; prioritised recommendations; written decisions and next actions; optional brief for a larger strategic project. The agreed deliverables are listed in the proposal.
How is the fee calculated?
The quote reflects the markets and languages, depth of preparation, volume of materials, review rounds and delivery responsibilities. Agency fees, specialist production and any media or supplier budgets are stated separately.
What should we send before requesting a proposal?
Share your company, offer, target market, current materials, business question, deadline and budget range. We use those inputs to recommend a bounded first stage and clarify what the team needs from you.
Start a conversation
Tell us what you need to achieve.
We review each request directly and assemble the strategy and specialist expertise required for the project.
Submit a project →