Business fit
For companies reviewing existing marketing before a new budget, agency change or international launch. Technical, financial and regulated reviews require separate specialist scopes.
Marketing Audit
International marketing auditbefore the next investment.
ICON IMAGE reviews how marketing activity, budgets and teams support the company's commercial objectives across priority markets.
Overview
Define the scope before commissioning the work.
An audit should identify which gaps affect the customer journey and the next business decision. It examines positioning, channel roles, content, measurement, responsibilities and the evidence behind current spending before recommending changes.
Deliverables
The agreed programme can cover objectives, markets and offer review, positioning and customer-journey assessment, website, content and channel review.
Ownership
The proposal identifies responsibilities, review stages, client approvals and specialist dependencies before delivery begins.
Capabilities
What ICON IMAGE coordinates
- Objectives, markets and offer review
- Positioning and customer-journey assessment
- Website, content and channel review
- Measurement and data-quality gaps
- Team and supplier responsibility review
- Prioritised action plan and decision workshop
Approach
From direction to execution.
Review
Agree the decision, markets, access and evidence needed.
Define
Review approved materials, data and team inputs.
Coordinate
Separate findings, hypotheses and missing evidence.
Evaluate
Present priorities, owners and a phased improvement plan.
Project scope
Commission marketing audit for your business
The scope is agreed around your objective. A proposal can include:
- Objectives, markets and offer review
- Positioning and customer-journey assessment
- Website, content and channel review
- Measurement and data-quality gaps
- Team and supplier responsibility review
- Prioritised action plan and decision workshop
What to include in your enquiry
Share your offer, market, current materials, deadline and budget range. For companies reviewing existing marketing before a new budget, agency change or international launch. Technical, financial and regulated reviews require separate specialist scopes.
How the fee is scoped
Fees depend on the markets, research depth, deliverables, timetable and coordination required. The proposal sets out responsibilities, exclusions and any separately agreed supplier costs before work starts.
Request a proposal for marketing audit →Questions
Before we begin.
What can a marketing audit project include?
Depending on the brief, it can include objectives, markets and offer review; positioning and customer-journey assessment; website, content and channel review; measurement and data-quality gaps; team and supplier responsibility review; prioritised action plan and decision workshop. The agreed deliverables are listed in the proposal.
How is the fee calculated?
The quote reflects the markets and languages, depth of preparation, volume of materials, review rounds and delivery responsibilities. Agency fees, specialist production and any media or supplier budgets are stated separately.
What should we send before requesting a proposal?
Share your company, offer, target market, current materials, business question, deadline and budget range. We use those inputs to recommend a bounded first stage and clarify what the team needs from you.
Start a conversation
Tell us what you need to achieve.
We review each request directly and assemble the strategy and specialist expertise required for the project.
Submit a project →