Business fit
Suitable for a new brand or a rebrand. Design production, naming checks, asset volumes and trademark advice are separately specified in the scope.
Branding and Brand Development
International branding agencyfor a coherent brand system.
ICON IMAGE develops the strategic foundation of a brand and coordinates its expression across identity, communications and international touchpoints.
Overview
Define the scope before commissioning the work.
Brand development aligns what the business stands for with how customers recognise and experience it. A complete brief connects audience insight, brand architecture, positioning, naming considerations, visual identity and implementation responsibilities.
Deliverables
The agreed programme can cover brand audit and audience research, brand platform and architecture, positioning and verbal identity.
Ownership
The proposal identifies responsibilities, review stages, client approvals and specialist dependencies before delivery begins.
Capabilities
What ICON IMAGE coordinates
- Brand audit and audience research
- Brand platform and architecture
- Positioning and verbal identity
- Naming brief and specialist screening coordination
- Visual identity and design-system direction
- Brand guidelines and implementation roadmap
Approach
From direction to execution.
Review
Review the business, audience and current brand system.
Define
Define the brand platform and architecture.
Coordinate
Brief and coordinate verbal and visual identity work.
Evaluate
Prepare guidelines and phase the brand rollout.
Project scope
Commission branding and brand development for your business
The scope is agreed around your objective. A proposal can include:
- Brand audit and audience research
- Brand platform and architecture
- Positioning and verbal identity
- Naming brief and specialist screening coordination
- Visual identity and design-system direction
- Brand guidelines and implementation roadmap
What to include in your enquiry
Share your offer, market, current materials, deadline and budget range. Suitable for a new brand or a rebrand. Design production, naming checks, asset volumes and trademark advice are separately specified in the scope.
How the fee is scoped
Fees depend on the markets, research depth, deliverables, timetable and coordination required. The proposal sets out responsibilities, exclusions and any separately agreed supplier costs before work starts.
Request a proposal for branding and brand development →Questions
Before we begin.
What can a branding and brand development project include?
Depending on the brief, it can include brand audit and audience research; brand platform and architecture; positioning and verbal identity; naming brief and specialist screening coordination; visual identity and design-system direction; brand guidelines and implementation roadmap. The agreed deliverables are listed in the proposal.
How is the fee calculated?
The quote reflects the markets and languages, depth of preparation, volume of materials, review rounds and delivery responsibilities. Agency fees, specialist production and any media or supplier budgets are stated separately.
What should we send before requesting a proposal?
Share your company, offer, target market, current materials, business question, deadline and budget range. We use those inputs to recommend a bounded first stage and clarify what the team needs from you.
Start a conversation
Tell us what you need to achieve.
We review each request directly and assemble the strategy and specialist expertise required for the project.
Submit a project →