Business fit
For founders, CEOs and expert leaders. Speaking invitations and editorial coverage depend on third parties and are considered opportunities rather than promised outcomes.
Executive Communications
Executive communications and founder PRgrounded in business expertise.
ICON IMAGE helps founders and executives communicate their expertise clearly across media, professional channels and important stakeholder conversations.
Overview
Define the scope before commissioning the work.
Executive visibility should explain a relevant point of view and support a business objective. The programme begins with audience needs, substantiated experience and topics the executive can credibly own, then chooses appropriate formats and channels.
Deliverables
The agreed programme can cover executive positioning and audience priorities, thought-leadership themes and editorial calendar, professional biography and speaker materials.
Ownership
The proposal identifies responsibilities, review stages, client approvals and specialist dependencies before delivery begins.
Capabilities
What ICON IMAGE coordinates
- Executive positioning and audience priorities
- Thought-leadership themes and editorial calendar
- Professional biography and speaker materials
- Interviews, speeches and expert commentary briefs
- Media preparation and rehearsal
- Coordination with corporate and brand communications
Approach
From direction to execution.
Review
Review experience, objectives and audience expectations.
Define
Define positioning and a supported point of view.
Coordinate
Prepare materials and rehearse key conversations.
Evaluate
Review audience response and refine the programme.
Project scope
Commission executive communications for your business
The scope is agreed around your objective. A proposal can include:
- Executive positioning and audience priorities
- Thought-leadership themes and editorial calendar
- Professional biography and speaker materials
- Interviews, speeches and expert commentary briefs
- Media preparation and rehearsal
- Coordination with corporate and brand communications
What to include in your enquiry
Share your offer, market, current materials, deadline and budget range. For founders, CEOs and expert leaders. Speaking invitations and editorial coverage depend on third parties and are considered opportunities rather than promised outcomes.
How the fee is scoped
Fees depend on the markets, research depth, deliverables, timetable and coordination required. The proposal sets out responsibilities, exclusions and any separately agreed supplier costs before work starts.
Request a proposal for executive communications →Questions
Before we begin.
What can a executive communications project include?
Depending on the brief, it can include executive positioning and audience priorities; thought-leadership themes and editorial calendar; professional biography and speaker materials; interviews, speeches and expert commentary briefs; media preparation and rehearsal; coordination with corporate and brand communications. The agreed deliverables are listed in the proposal.
How is the fee calculated?
The quote reflects the markets and languages, depth of preparation, volume of materials, review rounds and delivery responsibilities. Agency fees, specialist production and any media or supplier budgets are stated separately.
What should we send before requesting a proposal?
Share your company, offer, target market, current materials, business question, deadline and budget range. We use those inputs to recommend a bounded first stage and clarify what the team needs from you.
Start a conversation
Tell us what you need to achieve.
We review each request directly and assemble the strategy and specialist expertise required for the project.
Submit a project →