Business fit
For crisis readiness or an agreed sensitive communications mandate. Availability and response hours are confirmed in the engagement; legal conclusions remain with counsel.
Reputation and Crisis Communications
Reputation and crisis communicationswith evidence and clear ownership.
ICON IMAGE helps companies prepare and coordinate communications when trust, reputation or a sensitive business decision is at stake.
Overview
Define the scope before commissioning the work.
Reputational pressure creates uncertainty about facts, audiences, authority and timing. A useful response process establishes what is verified, who can approve messages and how affected stakeholders receive accurate updates.
Deliverables
The agreed programme can cover reputation and stakeholder audit, scenario planning and response roles, holding statements and approved message briefs.
Ownership
The proposal identifies responsibilities, review stages, client approvals and specialist dependencies before delivery begins.
Capabilities
What ICON IMAGE coordinates
- Reputation and stakeholder audit
- Scenario planning and response roles
- Holding statements and approved message briefs
- Spokesperson and internal communications preparation
- Media and partner response coordination
- Post-incident review and trust-building priorities
Approach
From direction to execution.
Review
Establish verified facts, audiences and decision owners.
Define
Agree the response process and approval limits.
Coordinate
Prepare and coordinate proportionate communications.
Evaluate
Review feedback and update readiness plans.
Project scope
Commission reputation and crisis communications for your business
The scope is agreed around your objective. A proposal can include:
- Reputation and stakeholder audit
- Scenario planning and response roles
- Holding statements and approved message briefs
- Spokesperson and internal communications preparation
- Media and partner response coordination
- Post-incident review and trust-building priorities
What to include in your enquiry
Share your offer, market, current materials, deadline and budget range. For crisis readiness or an agreed sensitive communications mandate. Availability and response hours are confirmed in the engagement; legal conclusions remain with counsel.
How the fee is scoped
Fees depend on the markets, research depth, deliverables, timetable and coordination required. The proposal sets out responsibilities, exclusions and any separately agreed supplier costs before work starts.
Request a proposal for reputation and crisis communications →Questions
Before we begin.
What can a reputation and crisis communications project include?
Depending on the brief, it can include reputation and stakeholder audit; scenario planning and response roles; holding statements and approved message briefs; spokesperson and internal communications preparation; media and partner response coordination; post-incident review and trust-building priorities. The agreed deliverables are listed in the proposal.
How is the fee calculated?
The quote reflects the markets and languages, depth of preparation, volume of materials, review rounds and delivery responsibilities. Agency fees, specialist production and any media or supplier budgets are stated separately.
What should we send before requesting a proposal?
Share your company, offer, target market, current materials, business question, deadline and budget range. We use those inputs to recommend a bounded first stage and clarify what the team needs from you.
Start a conversation
Tell us what you need to achieve.
We review each request directly and assemble the strategy and specialist expertise required for the project.
Submit a project →